SOCIAL MARKETING CASE STUDY:
Maleevi Tennis Club Gains Over 220 Fresh Leads In Just 46 Days!
Maleevi Tennis Club’s collaboration with AdwayCreative demonstrated the transformative power of a tailored digital marketing approach, showcasing successful strategies for audience segmentation, landing page optimization, AI-driven campaign management and advanced tracking technologies that resulted in a significant increase in leads and conversions.
- LACK OF EFFECTIVE SEGMENTATION:
Maleevi Tennis Club faced challenges in effectively segmenting its target audience for marketing campaigns. - INEFFICIENT LANDING PAGES AND COPY:
The club struggled with creating engaging and conversion-focused landing pages, along with a persuasive copy. - LIMITED AUDIENCE TARGETING:
Maleevi had difficulties in precisely targeting their audience on social media platforms. - INEFFECTIVE BUDGET ALLOCATION:
The club needed an intelligent approach to budget allocation based on Key Performance Indicators (KPIs). - LIMITED ENGAGEMENT INSIGHTS:
Maleevi had a limited understanding of how their website correlated to audience engagement. - CONVERSIONS RELATED CHALLENGES:
The club was looking for an improved strategy to effectively track conversions and segment their audience.
- 224+ NEW LEADS:
The campaign generated over 224 leads within just 46 days. - POST-CAMPAIGN SUCCESS:
100+ conversion events occurred post-campaign with zero budgetary investment. - SKYROCKETED AUDIENCE ENGAGEMENT:
With over 3,300 visits to Maleevi’s Facebook account, the campaign revealed a remarkable 90% increased engagement score, surpassing its initial goals. - BUDGET OPTIMIZATION:
The use of KPIsense technology enabled intelligent budget allocation based on predefined KPIs, leading to optimal campaign performance. - AUDIENCE OPTIMIZATION:
Through ChannelBridge audience correlation analysis, landing pages were refined with 16 optimizations within two weeks, enhancing audience engagement. - EXTENDED IMPACT:
The campaign’s impact continued even after its official end, with persistent conversions observed beyond the campaign’s timeline.
- DIGITAL MARKETING MAP:
Includes creating a digital marketing journey plan that presents the marketing strategy as a step-by-step and organized roadmap, which allows for a clear visualization of the way toward achieving success. - LANDING PAGE DEVELOPMENT:
Our service covers the creation of attractive landing pages that generate leads. We use compelling graphics and content that is customized to the target audience for optimal conversion rates. In addition, our team integrates various segmentation, analytics, and measurement tools to help us track results. - AI-POWERED AD MANAGEMENT:
We employ over ten intricately synchronized AI algorithms to refine targeting accuracy and elevate ad performance, delivering a remarkable 30% improvement in results. - CORRELATION ANALYSIS:
It provides automatic real-time detailed information about how the users experience the website and how it correlates with the number of conversions. - KPISENSE BUDGET MANAGEMENT:
AI-powered algorithms efficiently adjust and optimize daily campaign budgets according to pre-set KPIs, resulting in improved campaign performance and savings on low-performing ads. - ACTT CLOUD TRACKING:
Provides accurate server-side conversion tracking that enhances Meta Aggregated Event Measurement (MAEM) and enables precise measurement of campaign performance, leading to better audience segmentation and ad targeting. - GRAPHIC DESIGN:
Intended for both digital and print use cases, this service involves creating compelling visuals that convey your brand message and capture your audience’s attention. - SALES COPYWRITING:
This entails producing persuasive and captivating sales copy for print and digital advertising needs, that communicates effectively with your intended audience and prompts them to take specific actions.
We Propelled Maleevi Tennis Club's Digital Marketing To New Heights.
Picture world-class tennis facilities, invigorating fitness options, captivating group classes, and indulgent spa amenities.
With strategic prowess, we showcased these alluring offerings through compelling social media ads and captivating landing pages.
Digital Adventure Mapping.
To begin our digital marketing adventure, we crafted a strategic process map to navigate through diverse audience terrains.
Our quest? To conquer hearts and minds with tailored campaigns that strike the right chords.
The journey began by charting specific ad groups and setting 12 distinct segmentation goals, each showcasing compelling calls to action.
Armed with cutting-edge AI, we honed our targeting prowess with a 3-level segmentation system, while dynamic audience-building algorithms fueled our progress.
Additionally, we integrated ChannelBridge to optimize deployment and devised a robust data analysis plan involving servers and Facebook Pixel.
Goal-Oriented Page Design.
With clear objectives and audience targeting strategies in place, our landing page development journey was fueled by a well-crafted plan.
We harnessed the potential of key performance indicators (KPIs) to segment audiences early on, creating targeted experiences.
For instance, we knew promoting tennis would attract fitness enthusiasts, while fitness promotions could draw in spa enthusiasts.
Our segmentation system explored over 16 potential combinations, driving data to level 2 analytics and ultimately to level 3.
These pages were meticulously designed – no element was left to chance.
Buttons worked like magic, displaying info in pop-ups or on different pages with intent. We also ensured seamless synergy between pages and Social Jump Advanced (AI-Powered Ads Optimizations) systems, maximizing efficiency and results.
The Perfect Ads.
Once our goals were clear and the landing pages were set, our creative and copywriting team unleashed their brilliance.
We crafted captivating ads tailored to our target audience, ensuring seamless alignment with the landing page’s design and captivating copy that spoke the brand’s tone of voice.
Starting The Campaign Journey.
Only a few days after the beginning, we started getting more than positive results.
We witnessed remarkable progress with over 20 daily conversions using Facebook Pixel data. Yet, the advent of iOS 14 changed the landscape, questioning Pixel’s reliability and accuracy.
Fear not, as ChannelBridge and ACTT cloud tracking stepped in, empowering our MAEM abilities.
This data represents better results and illustrates how our audience is segmented and the absolute accurate conversion rates.
Zooming Ahead At Full Throttle.
Our campaign hit its stride so fast that some services reached full capacity before we knew it.
Swiftly pivoting, we deftly reallocated the budget, thanks to dynamic budget optimization and KPIsense technology, smashing our pre-defined KPIs with a resounding success!
In An Unexpected Twist.
The Maleevi Tennis Club’s campaign, though not aimed at garnering new social media followers, sparked remarkable interest.
A staggering 3300+ Facebook profile visits and a staggering 90%+ increase in the engagement score when juxtaposed with the prior period (26 December – 12 February).
While we remain unsure of the lead conversion from these visits – as engagement wasn’t our primary goal – these outcomes stand as an exciting and unforeseen bonus for the club.
The Impact Lingered On...
Long after the campaign’s official end on March 31, we witnessed a fascinating phenomenon.
Numerous conversions persisted, leaving us intrigued. Was it Google’s indexing magic? Perhaps users added our Landing Pages to their favorites. While the exact reasons remain a mystery, the results were undeniable.
However, with promotional offers no longer valid, we reluctantly closed the pages, eagerly awaiting the next campaign’s possibilities.
