SOCIAL MARKETING CASE STUDY:

Maleevi Tennis Club’s collaboration with AdwayCreative demonstrated the transformative power of a tailored digital marketing approach, showcasing successful strategies for audience segmentation, landing page optimization, AI-driven campaign management and advanced tracking technologies that resulted in a significant increase in leads and conversions.

• LACK OF EFFECTIVE SEGMENTATION:
  Maleevi Tennis Club faced challenges in effectively segmenting its target audience for marketing campaigns.
• INEFFICIENT LANDING PAGES AND COPY:
  The club struggled with creating engaging and conversion-focused landing pages, along with a persuasive copy.
• LIMITED AUDIENCE TARGETING:
  Maleevi had difficulties in precisely targeting their audience on social media platforms.
• INEFFECTIVE BUDGET ALLOCATION:
  The club needed an intelligent approach to budget allocation based on Key Performance Indicators (KPIs).
• LIMITED ENGAGEMENT INSIGHTS:
  Maleevi had a limited understanding of how their website correlated to audience engagement.
• CONVERSIONS RELATED CHALLENGES:
  The club was looking for an improved strategy to effectively track conversions and segment their audience.

• 224+ NEW LEADS:
  The campaign generated over 224 leads within just 46 days.
  
  
• POST-CAMPAIGN SUCCESS:
  100+ conversion events occurred post-campaign with zero budgetary investment.
  
  
• SKYROCKETED AUDIENCE ENGAGEMENT:
  With over 3,300 visits to Maleevi’s Facebook account, the campaign revealed a remarkable 90% increased engagement score, surpassing its initial goals.
  
  
• BUDGET OPTIMIZATION:
  The use of KPIsense technology enabled intelligent budget allocation based on predefined KPIs, leading to optimal campaign performance.
  
  
• AUDIENCE OPTIMIZATION:
  Through ChannelBridge audience correlation analysis, landing pages were refined with 16 optimizations within two weeks, enhancing audience engagement.
  
  
• EXTENDED IMPACT:
  The campaign’s impact continued even after its official end, with persistent conversions observed beyond the campaign’s timeline.

• DIGITAL MARKETING MAP:
  Includes creating a digital marketing journey plan that presents the marketing strategy as a step-by-step and organized roadmap, which allows for a clear visualization of the way toward achieving success.
  
  
• LANDING PAGE DEVELOPMENT:
  Our service covers the creation of attractive landing pages that generate leads. We use compelling graphics and content that is customized to the target audience for optimal conversion rates. In addition, our team integrates various segmentation, analytics, and measurement tools to help us track results.
  
  
• AI-POWERED AD MANAGEMENT:
  We employ over ten intricately synchronized AI algorithms to refine targeting accuracy and elevate ad performance, delivering a remarkable 30% improvement in results.
  
• CORRELATION ANALYSIS:
  It provides automatic real-time detailed information about how the users experience the website and how it correlates with the number of conversions.
  
  
• KPISENSE BUDGET MANAGEMENT:
  AI-powered algorithms efficiently adjust and optimize daily campaign budgets according to pre-set KPIs, resulting in improved campaign performance and savings on low-performing ads.
  
• ACTT CLOUD TRACKING:
  Provides accurate server-side conversion tracking that enhances Meta Aggregated Event Measurement (MAEM) and enables precise measurement of campaign performance, leading to better audience segmentation and ad targeting.
  
• GRAPHIC DESIGN:
  Intended for both digital and print use cases, this service involves creating compelling visuals that convey your brand message and capture your audience’s attention.
  
  
• SALES COPYWRITING:
  This entails producing persuasive and captivating sales copy for print and digital advertising needs, that communicates effectively with your intended audience and prompts them to take specific actions.