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Web with dots representing the interconnected nature of the digital marketing services offered by AdwayCreative

A Joined-Up Approach to

Get Better Results

and Set Your Brand on the Right Course For Success.

1. Strategy
2. Intelligence
3. Planning

4. Pre-Distribution

5. Distribution

6. Optimization

7. Segmentation

8. Retention

The Right

Digital Marketing Moves

In Action

Click the PLUS button for details

1. Initial Stage

Research and Planning

MARKETING

Intelligence

The process of transforming data into insights is the essence of marketing intelligence. To find out more about our Trending Attitudes, Hidden Wisdom and Future Sense analysis, please visit our home page.

MARKETING

Strategy

A well-defined marketing strategy helps you stay in focus on your business objectives. This strategy includes a brand value proposition, messaging, an agreed strategic approach and strategic goals.

MARKETING

Planning

Marketing initiatives are coordinated and managed with a marketing plan. The plan describes the audience, their interests, the competitors, marketing activities, budget, editorial calendar, and processes.

PROCESS

Mapping

A marketing process map is a visual way of representing the relationship between business goals, marketing strategies and tactics and how they need to function together as one unified ecosystem. 

2. Pre-Distribution Stage

Content and Creativity

COPY

Writing

Copywriting is a must for every business that wants to advertise its product or service. The good copywriting effectively strikes the right balance between attracting the attention and winning the persuasion.

GRAPHIC

Design

Creativity will always be an essential part of the marketing and advertising efforts. It aims to grab people’s attention and encourage them to try new things or remind them of the old and more familiar ones.

VIDEO

Production

Product demos, testimonial, instructional and short video ads are popular among our customers. Every video we create is tailored to the chosen target audience and designed with its final goal in mind.

INTERACTIVE

Content

In a world of persistent stimulation, people crave interaction and want to be engaged. From games, quizzes and polls to puzzles or fortune cookies, it’s a new way to tap into your audience’s tastes and likes.

CONDITIONAL

Logics

Using conditional logic, we construct the if-else statements that will determine which content or actions will be delivered based on the user interactions and/or other predefined by the campaign goals criteria.

PROCESS

Automations

Marketing is one of the areas that can be automated. By using workflows automations for specific processes – such as step-based sales and lead generation – we can significantly enhance your ad campaigns.

3. Distribution Stage

Setup, Data Analysis, Optimization

DATA-FLOW

Configuration

The data flow setup process ensures that data is routed to the right pathways and is processed in a timely manner. When used effectively, it leads to improved decision-making and campaign performance.

ANALYTICS

Automations

Data analytics is the process of examining large data sets with the aim of discovering hidden patterns and insights. Thе information contributes to understanding customer behavior and new opportunities.

  • A.I. Optimizations
  • Lead Engagement
  • Facebook Ads + A.I.
  • Instagram Ads + A.I.
  • Google Ads Advanced
  • YouTube Ads
  • Linked In Unlimited
  • Google Local Engine
  • Web Design
  • Email Marketing
  • Landing Pages 
  • Social Pages Care
  • SegmentSure!
A.I. Optimizations

ChannelBridge

Correlation analysis to uncover hidden patterns of consumer behavior. Allows us to evaluate and improve campaigns in real time.


Social Jump Advenced

SJ Advanced’s artificial intelligence algorithms continuously optimize your ad campaigns and deliver up to 30% better ROI.


KPIsense

AI-powered algorithms for autonomous budget allocation to target the most likely converting audience in real time.

HitLock

Analyzes ad traffic in real-time using artificial intelligence to prevent ad fraud and ensure ad visibility from real users.

3SecWatcher

Tracks viewers’ attention during the first 3 seconds of video ads on Facebook/Instagram, allowing us to improve engagement if required.

Ad Pre-Analyze

An AI that examines whether visual ad elements will actually attract attention before the ads launch, via eye-tracking emulation.


Lead Engagement

Lead Bots

Engages visitors and attracts leads with personalized responses and interactions.


Push Notifications

Keep your brand top of mind and drive visitors back to your website.


Web Notifications

Deliver personalized messages, and can connect to over 100 data sources, increasing engagement.

Logic Forms

Custom, dynamic forms that alter the questions according to the customer’s response.

Facebook Ads + A.I.

Facebook Ads

Several years ago, when our team developed the AI-powered SOCIAL JUMP ADVANCED plan, we made sure to include all the latest and greatest new features.

Now, our visitor tracking and metrics solutions are more advanced than ever, thanks to the new cloud-based tracking engine that provides us with a very granular level of analytical information that is not available in the statistic reports of Facebook.

Instagram Ads + A.I.

Instagram Ads

Since Facebook and Instagram ads are now managed by Meta Business Suite, this means that our SOCIAL JUMP ADVANCED plan powered by state-of-the-art AI, works great with both platforms.

However, when it comes to advertising, there is a difference between the both platforms. For example, Instagram ads are more effective for building brand awareness and driving traffic to your website or online store.

Google Ads Advanced

Google Ads

We utilize in-depth customer intent data and advanced keyword mapping algorithms to build high-performing Google ads that will power the results you expect. Our market-leading approach means we can be more confident that your ads will be in front of the right people at the right time.

Currently, our artificial intelligence-powered SOCIAL JUMP ADVANCED engine supports only the Google Display Network.

YouTube Ads

YouTube Ads

To effectively advertise on YouTube, we first need to start by building the target audience model. This will help us determine the characteristics of your ideal customer and create videos that appeal to them. Once we create your target audience model and promotional videos, we employ precise targeting to ensure we reach the right people. 

This is how we are able to maximize the efficiency of your YouTube ads campaign.

Linked In Unlimited

Linked In Ads \ Lead gen

Our sophisticated algorithm is largely compliant with the General Data Protection Regulation and allows us to override the majority of the limitations that LinkedIn impose.

Furthermore, we can adapt our automated process for B2B and B2C usage scenarios, which expands our ability to connect with a large number of potential new leads for you.

Google Local Engine

Google Local Optimization

In order to rank on local search on Google, it’s important for a business to understand how Google works and what it needs to be done to optimize the performance. Utilizing a set of modern, algorithms, our Google Business Engine provides us with accurate, actionable, data-backed insights into determining what needs to be changed on a given GMB account.

Furthermore, it delivers invaluable insights about the competition.

Web Design

Web Design

We create websites that are lightning fast and visually appealing, because there’s nothing as satisfying as seeing your own website come to life and watching people using and enjoying it.

We can provide you with endless possibilities and choices. For example, we can use a standard template or build something completely different that is intuitive to use and meets your specific needs.

Email Marketing

Email Marketing

Increase conversions and build relationships with using email campaigns that allow sending one-off or a series of automated messages. Our solutions leverage data insights and advanced targeting and analytics techniques to optimize open rates, click-through rates, and ROI.


Email warming:

Our email warming pipeline uses up to 5 unique warming algorithms to maximize the deliverability and the inbox placement.


Landing Pages 

Landing Pages Solutions

There is no doubt that the effective landing pages are key to a successful online marketing campaign.

We build landing pages tailored to the specific offer you have and designed with a clear goal – to convert your visitors into leads or buyers. If you don’t have a website or hosting, we’ve got you covered. You only need a domain as we’ve teamed up with some of the best hosting providers in the world.

Video hosting:

Our dedicated video hosting allows the display of unrestricted video content for your website or landing page with advanced analytics and interactive features.


Social Pages Care

Social Page Management

One of the most important aspects of social media is the research that ensures the content posted on your page will be engaging, relevant and useful to your audience. Another aspect is the ability to respond quickly and accurately to your users’ queries.

Our experience, research and automated messaging technologies allow us to keep your business page in excellent operating performance. 

SegmentSure!

SegmentSure!

Once we reach your target audience, we can create another type of micro-campaign built on the needs-based segmentation model. This analysis doesn’t necessarily rely on the PPC model.

At first glance, this looks like a survey, but deep down it’s a complex study that reveals us the difficulties, pain points, motivations, needs, or ambitions that shape your customer’s decisions towards your brands.

STAS-BASED

Actions

For example, if we want to increase the number of clicks on your ads, we can use the stats to determine which times of day and days of the week produce the best results, then we make the necessary changes.

FURTHER

Optimizations

When it comes to online marketing, there is always room for additional optimizations. As an example, we can look at the search terms used by the people who converted and use those terms for quality optimizations.

4. Post-Distribution Stage

Leads and Customer Retention

NEEDS-BASED

Segmentation

Based on a multitude of factors, the different audience groups reached will likely have different needs and expectations about your brand. Leveraging these preferences is a key to your brand’s strategic advantage.

POWER

Re-engagement

Having a strategy to get customers who have stopped working with the business to come back and re-engage with the company is a major key point in the marketing efforts of many entrepreneurs.

BENCH

Loyalty

Customer retention is one of the most important aspects of any business. It costs six times more to acquire a new customer than to keep an existing one. Loyalty-based marketing is a cost-effective way to keep your customers. 

BRAND

BuzzRise

Let’s raise your brand Buzz! We can help you in a number of ways. The goal is your brand to reach public recognition and go viral. This means referrals, reviews, social media mentions and others.

Effective Strategy, Service and Expertise are

Proving to be the Cornerstones of the Brand’s Growth.

The AdwayCreative logo - Strategic digital marketing solutions for businesses.

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