RESEARCH & PLANNING SERVICES
Marketing Research Services, Planning, Strategy Development, and Consulting. Achieve results with AdwayCreative.
User-First Service Suite
- EXPERT CONSULTATION:
Get the insights you need to make the best decisions for your business. - ADMINISTRATIVE ASSISTANCE:
Let us take care of the day-to-day so you can focus on what matters most. - LEGAL GUIDANCE:
Get the peace of mind knowing that your legal needs are in good hands. - STREAMLINED OPERATIONS:
Improve your efficiency and productivity with our expert help. - INFORMED DECISION-MAKING:
Make better business choices with the knowledge and expertise of our team. - REDUCED WORKLOAD:
Delegate tasks to our team and free up your time to focus on growth.
INVESTMENT FACTORS:
The extent of support required, the difficulty of legal advice, level of consultation, and necessary services.
- LITE: $200 – $300 per project.
Advice session: up to 1 by email
Consultation: 30 min.
Web administrative help: up to 1 hour.
Legal guidance: 1 topic. - PLUS: $400 – $600 per project.
Advice session: up to 2 by email
Consultations: 2×25 min.
Web administrative help: up to 3 hrs.
Legal guidance: 2 topics. - PRO: $1200 – $1800 per project.
Advice session: up to 3 by email
Consultations: 3×25 min.
Web administrative help: up to 6 hrs.
Legal guidance: 3 topics.
S.M.A.R.T Goals
- SPECIFIC GOALS:
Set unambiguous goals that will help you stay focused and on track. - MEASURABLE PROGRESS:
Quantify your goals so you can track your progress and make necessary adjustments. - IMPROVED PERFORMANCE:
Optimize your outcomes by setting structured and strategic goals. - ACHIEVABLE TARGETS:
Set attainable goals that are realistic and motivating. - RELEVANCE TO STRATEGY:
Align your goals with your overall business strategy to ensure they are relevant and impactful. - TIME-DRIVEN RESULTS:
Set deadlines for your goals to create a sense of urgency and accountability.
INVESTMENT FACTORS:
The number of goals, the complexity of the goals, the measurements, and the project time frame.
- LITE: $150 – $300 per project.
Goals set: 1-3
S.M.A.R.T goals plan: up to 1
Project time frame: from 1 to 3 months - PLUS: $350 – $450 per project.
Goals set: 4-6
S.M.A.R.T goals plans: from 1 to 2
Project frame: from 1 to 6 months PRO: $550 – $850 per project.
Goals set: 6-12
S.M.A.R.T goals plans: from 1 to 3
Project frame: from 1 to 12 months
Marketing Intelligence
- DATA-DRIVEN DECISIONS:
Make strategic choices that are backed by data and insights. - INSIGHTS INTO TRENDS:
Understand market trends and consumer behavior so you can plan better. - COMPETITIVE ADVANTAGE:
Gain an edge over your competitors by leveraging data from a variety of sources. - CUSTOMER INSIGHTS:
Understand your audience’s preferences and needs so you can target your marketing efforts more effectively. - IMPROVED CAMPAIGNS:
Optimize your digital marketing campaigns using data-backed insights. - INFORMED INNOVATION:
Make informed product and service innovations based on insights.
INVESTMENT FACTORS:
Data sources, analysis depth, competitors count, required insights.
- TRENDING ATTITUDES ANALYSIS: $350 – $750 per analysis.
Get social media insights.
Find out what your leads are already liking, commenting and sharing.
Investment varies based on analyzed competitors profiles count. - HIDDEN WISDOM ANALYSIS: $350 – $750 per analysis.
Data mining from up to 50 sources.
Understand what your audience is looking for and how they are looking for it.
Investment varies with research extent and channels count. - FUTURE SENSE ANALYSIS: $350 – $750 per analysis.
Anticipate customer needs.
Predict demand through advanced trend analysis.
Investment varies with required research scope for actionable insights.
Marketing Strategy
- BRAND EMOTION:
Connect with your target audience on an emotional level. - BRAND POSITIONING:
Define your brand’s unique place in the market. - BRAND STATEMENT:
Distill your brand’s value proposition into a clear and concise message. - BRAND VOICE:
Speak to your target audience in a way that is authentic and engaging. - BUDGET ALLOCATION:
Get the most out of your marketing investment. - TARGET AUDIENCE:
Identify the people who are most likely to buy from you. - SWOT ANALYSIS:
Understand your strengths, weaknesses, opportunities, and threats.
INVESTMENT FACTORS:
Company’s industry, company scale, target market and competitors.
- LITE: $450 – $750 per strategy.
Competitors research: up to 3.
Target market identification: up to 2 strategic personas.
SWOT analysis: Basic. Includes all 4 fundamental factors.
Marketing tactics and strategies outlined: up to 2 - PLUS: $850 – $1750 per strategy.
Competitors research: up to 6.
Target market identification: up to 4 strategic personas.
SWOT analysis: Medium complexity with internal and external variables.
Marketing tactics and strategies outlined: up to 6 - PRO: $1800 – $3200 per strategy.
Competitors research: up to 9.
Target market identification: up to 6 strategic personas.
SWOT analysis: Advanced SWOT analysis including internal and external factors, priorities and weights.
Marketing tactics and strategies outlined: up to 9
Markethorizon Insights
- UNVEIL HIDDEN OPPORTUNITIES:
Unearth competitors’ isolated data points to gain actionable insights that drive strategic advantage. - GAIN A COMPETITIVE EDGE:
Acquire a superior position in the market by understanding and adapting to competitors’ ad keywords and bidding strategies. - ADAPT AND SEIZE OPPORTUNITIES:
Stay ahead of the curve by closely monitoring top-performing ads and capitalizing on regional opportunities in the ever-changing market landscape. - FINE-TUNE YOUR AD STRATEGY:
Optimize your ad strategy with insights into ad copy, timing, and valuable keywords, ensuring you reach the right audience at the right time. - IDENTIFY KEY PLAYERS:
Know who’s vying for your target audience by identifying advertisers on selected keywords. - ANALYZE AD COPY AND SCHEDULES:
Delve into competitors’ ad copy and schedules to gain a deeper understanding of their messaging and positioning.
INVESTMENT FACTORS:
Duration of research (days) , Locations explored, Keywords checked
- LITE: $130 – $170 per project.
Research time: up to 3 days
Locations explored: up to 3.
Keywords: up to 3. - PLUS: $170 – $260 per project.
Research time: up to 6 days
Locations explored: up to 4.
Keywords: up to 6. - PRO: $260 – $390 per project.
Research time: up to 15 days
Locations explored: up to 8.
Keywords: up to 12.
SemantiqSpark
- UNLOCK CONSUMER PREFERENCES:
Analyze emotions, thoughts, and attitudes to understand the driving factors behind product preference. - CRAFT YOUR SUCCESS BLUEPRINT:
Discover the secrets to winning products and gain a strategic advantage in the market. - TAILOR YOUR MESSAGES FOR IMPACT:
Craft product and service descriptions that resonate with consumers’ emotions and preferences. - GAIN AN UNWAVERING MARKET EDGE:
Understand the key reasons behind product preference and establish a dominant position. - DEVELOP A WINNING LAUNCH STRATEGY:
Embark on a successful product launch based on insights from positive brand reviews. - SOCIAL MEDIA INSIGHTS:
Harness the power of social media data to gain comprehensive consumer insights.
INVESTMENT FACTORS:
The type of data that requires analysis, such as reviews or social media conversations, the number of data sources, and the volume of data that needs to be analyzed.
- LITE: $140 – $180 per project.
Data volume: up to 150,000 characters.
Locations sources: up to 1. - PLUS: $190 – $270 per project.
Data volume: up to 250 000 characters.
Locations sources: up to 2. - PRO: $360 – $420 per project.
Data volume: up to 500,000 characters.
Locations sources: up to 3.
Strategy Enhancements
- DATA-DRIVEN INSIGHTS:
Uncover strengths, weaknesses, and opportunities with campaign data. - IMPROVED TARGETING:
Refine audience targeting to resonate with the right users. - IMPROVED ROI:
Enhance underperforming elements and capitalize on successful tactics. - ADAPTIVE STRATEGY:
Adjust strategy to changing market trends and consumer behaviors. - COST EFFICIENCY:
Optimize budget allocation based on performance insights. - EVOLVING SUCCESS:
Ensure strategy evolves alongside business growth and market dynamics.
INVESTMENT FACTORS:
Audience insights depth, strategy complexity, number of enhancements.
- LITE: $300 – $450 per strategy.
Audience insights sources: from 1 to 2.
Strategy improvements goals: from 1 to 3.
Minimal data acquisition time: 3 months. - PLUS: $450 – $550 per strategy.
Audience insights sources: from 3 to 5
Strategy improvements goals: from 3 to 6
Minimal data acquisition time: 6 months - PRO: $550 – $650 per strategy.
Audience insights sources: from 5 to 9
Strategy improvements goals: from 6 to 9
Min. data acquisition time: 9 months
Digital Marketing Planning
EFFICIENT RESOURCE ALLOCATION:
Maximize your marketing budget with targeted campaigns.
- GOAL-DRIVEN EXECUTION:
Ensure your marketing efforts are aligned with your business goals. - TIMELY IMPLEMENTATION:
Launch campaigns on time and within budget. - IMPROVED COLLABORATION:
Create a cohesive marketing team that works together seamlessly. - CLEAR ACCOUNTABILITY:
Assign roles and responsibilities so everyone knows what’s expected of them. - EFFECTIVE CAMPAIGNS:
Deliver results that exceed your expectations.
INVESTMENT FACTORS:
Number of digital marketing activities, complexity of plan, required timeline, and resource management.
- LITE: $250 – $450 per plan.
Basic plan complexity: Understanding, planning, execution.
Resource allocation: for 1 to 3 activities.
Outlining: 1 to 2 key channels and operations.
Plan timeline: from 2 to 3 months. - PLUS: $450 – $850 per plan.
Medium plan complexity: All basic + Researching and analyzing, automating, optimizing activities.
Resource allocation: for 3 to 6 activities.
Outlining: 2 to 4 key channels and operations.
Plan timeline: from 3 to 6 months - PRO: $950 – $1350 per plan.
Advanced complexity: All + Content, Social, SEO, Paid Media.
Resource allocation: for up to 9 activities.
Outlining: up to 9 key channels and operations.
Timeline: 6-12 months
Digital Marketing Mapping
- STRATEGIC ALIGNMENT:
Ensure all digital marketing efforts are laser-focused on your goals. - COMPREHENSIVE OVERVIEW:
See the big picture and make smarter decisions. - BETTER RESOURCE ALLOCATION:
Get the most out of your budget. - AUDIENCE TARGETING: Reach the right people with the right message.
- DATA-DRIVEN DECISIONS:
Make informed choices that move the needle. - ENHANCED COMMUNICATION:
Break down silos and get everyone on the same page.
INVESTMENT FACTORS:
Strategy complexity, channels involved, audience segments, objectives, and tool count.
- LITE: $250 – $350 per digital map.
Key elements relationships mapping: From 3 to 6.
Goals and tools mapping: From 3 to 6.
Channels and impact mapping: From 1 to 2.
Strategic hierarchy trees: From 1 to 3. - PLUS: $450 – $550 per digital map.
Key elements relationships mapping: From 6 to 9.
Goals and tools mapping: From 6 to 9.
Channels and impact mapping: From 3 to 6.
Strategic hierarchy trees: From 3 to 6. - PRO: $650 – $950 per digital map.
Key elements relationships mapping: From 9 to 12.
Goals and tools mapping: From 9 to 12.
Channels and impact mapping: From 6 to 9.
Strategic hierarchy trees: From 3 to 9.