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DIGITAL MARKETING CASE STUDY:
Park&Fly Won More Than 100k New Users And 40.8% Of Them Are Returning!
- LAUNCHING THE BRAND: Establishing Park&Fly Sofia, as a well-known parking lot near Sofia Airport.
- SERVICE CLARITY: Conveying Park&Fly’s unique service offerings effectively to potential clients.
- BRAND VISIBILITY: Enhancing brand prominence and enticing users to explore novel services.
- PANDEMIC RECOVERY: Overcoming COVID-19 challenges and orchestrating business revival.
- DIGITAL-REAL WORLD BRIDGE: Bridging the gap between digital marketing endeavors and tangible customer interactions.
- IMPRESSIVE GROWTH: Over 100,000 new users were acquired through comprehensive digital marketing efforts.
- HIGH ENGAGEMENT: 40.8% return rate showcasing sustained user engagement.
- PARK&FLY TRIUMPH: Successful launch and growth of Park&Fly Sofia as a prominent name in the car parking services near Sofia Airport.
- PPC CONVERSIONS: Consistent surge of over 17,000 conversions from PPC advertising.
- ORGANIC TRAFFIC: Significant increase in organic traffic with over 17,770 new users acquired.
- GOOGLE BUSINESS STANDOUT: 316.5% increase in Google Business profile interactions and +540.3% visibility boost.
- SOCIAL IMPACT: Social media contributed to approximately 14% of website traffic (over 16 800 new users)
- FULL CIRCLE SUCCESS: Successful integration of digital marketing and physical presence through strategic billboards and promotional materials.
- ONGOING SUCCESS: AdwayCreative’s continuous collaboration with Park&Fly Sofia highlights their commitment to excellence and attention to detail.
- DIGITAL MARKETING STRATEGY: It involves analyzing strengths, weaknesses, opportunities and threats, identifying objectives, determining how to measure success, establishing the brand position, and outlining marketing methods and strategies.
- DIGITAL MARKETING MAP: Includes creating a digital marketing journey plan that presents the marketing strategy as a step-by-step and organized roadmap, which allows for a clear visualization of the way toward achieving success.
- WEB DEVELOPMENT: Building a website that is visually appealing, easy to navigate, has features that enhance the user experience, and is specifically designed to achieve its marketing goals and objectives.
- BLOG CONTENT STRATEGY & BUILDING: The service produces a detailed blogging plan that aims to deliver informative and engaging posts. The process includes keyword research and content creation that will increase organic traffic.
- VIDEO PRODUCTION: Creating videos for different purposes and in various styles. These videos include educational and training presentations, as well as marketing clips that boost sales or support specific content.
- STRATEGIC PPC ADVERTISING: It involves creating and managing strategic PPC campaigns that aim to achieve consistent conversion rates and optimized cost-per-click performance.
- PPC KEYWORD MAPPING: We use streamlined keyword-intent matching algorithms to improve the relevance and effectiveness of your PPC advertising campaigns.
- GOOGLE BUSINESS OPTIMIZATION: The process of optimizing your Google Business Profile through the use of research algorithms and databases. We aim to make the profile more visible in search results and increase the number of people who engage with it.
- SOCIAL MEDIA CONTENT STRATEGY & BUILDING: Includes creating a strategy and developing content for your social media platforms aimed at engaging, educating, and capturing the attention of your targeted audience.
- GRAPHIC DESIGN: Intended for both digital and print use cases, this service involves creating compelling visuals that convey your brand message and capture your audience’s attention.
- PREPRESS SERVICES: Ensures perfect printing results through meticulous file preparation, color optimization, media setup, and print format adjustments.
- PRINTING SERVICES: High-quality printing of all promotional materials.
- BRANDED PROMOTIONAL MATERIALS: We have more than 5,000 items to choose from, all of which can be customized with your brand’s logo and slogan to make them memorable and meaningful.
- SALES COPY WRITING: Entails producing persuasive and captivating sales copy for print and digital advertising needs, that communicates effectively with your intended audience and prompts them to take specific actions.
- OUTDOOR ADVERTISING: Outdoor advertising like signs, banners, billboards, or vehicle ads, catches people’s attention and connects the world of online marketing to the world of traditional marketing.
Establishing a Thriving Parking Business Near Sofia Airport is Not an Easy Task.
Embarking on a journey to amplify Park&Fly’s user engagement and sustained expansion, our strategy embraced a mosaic of purposeful services.
With a keen eye on flawless operability and user-friendly pathways, we crafted a digital realm that elevated the user journey, igniting not just a mere experience but also sparking conversions.
We Set The Cornerstone - Website Development.
Crafting an aesthetically captivating digital domain, we showcased Park&Fly Sofia’s unique offerings.
Our expertise extended to crafting a seamless booking system, revolutionizing the customer’s reservation journey for utmost ease.
Unveiling The Power Of Visual Communication.
During our analysis, a curious insight surfaced – while the Park&Fly service boasted simplicity, some clients encountered difficulties grasping its essence.
Responding to this observation, a solution emerged – a captivating animated video, meticulously designed to explain the advantages and nuances of the service. Remarkably, this solution continues to effectively convey its message to this day.
Strategic PPC Advertising.
In the realm of boosting brand prominence, PPC Advertising emerged as the hero for Park&Fly Sofia, setting the stage for seamless car parking solutions near Sofia Airport.
Through vigilant oversight, we fine-tuned our strategies, dissecting performance metrics and harnessing the power of machine learning. This meticulous approach translated into remarkable outcomes.
Our efforts yielded a consistent surge in conversions sourced from our targeted ads, accompanied by a gradual decline in CPC, magnifying the efficiency of every campaign dollar spent.
Our Dedicated Seo Endeavors Bore Fruits.
In the realm of digital exploration, our dedicated SEO endeavors bore fruit as we witnessed an unceasing surge in organic traffic – an impressive feat crowned by the welcoming of 17,770 fresh faces to our virtual doorstep!
Armed with meticulous research and a strategic concoction of keywords, our skilled wordsmiths crafted narratives that resonated with the discerning audience of Park&Fly Sofia, weaving words that not only spoke but sang of their unique offerings.
The outcome? A symposium of benefits, elegantly communicated, and an orchestra of engagement that echoed across the digital landscape.
Unleashing The Power Of Google Business Profile.
In the aftermath of the COVID-19 pandemic, we’ve initiated efforts to expedite business recovery. Leveraging cutting-edge Google Business Profile analytics and optimization technology, even in its beta stage, proved transformative.
Harnessing the insights gleaned from the analysis, we meticulously fine-tuned Park&Fly’s profile.
The results were striking: a remarkable surge of 316.5% in profile interactions and an astounding +540.3% increase in profile visibility within search engine results.
Part Of The Content We Created To Optimize The Google Business Profile For Park&Fly Sofia.
Park&Fly Social Media Scape.
While Park&Fly’s primary customer engagement doesn’t hinge on social media, it’s fascinating to note that nearly 16,900 interactions stemmed from the platform’s followers.
This significant figure underscores the importance of consistent updates across Park&Fly’s social channels.
At this juncture, our support comes into play once more, ensuring a well-maintained and engaging online presence.
Unveiling Our Digital Presentation Mastery
Embarking on a journey to amplify Park&Fly’s user engagement and sustained expansion, our strategy embraced a mosaic of purposeful services.
With a keen eye on flawless operability and user-friendly pathways, we crafted a digital realm that elevated the user journey, igniting not just a mere experience but also sparking conversions.
"On Air: The Inflight" Magazine Ads.
Introducing a novel dimension, we ventured into crafting “On Air: The Inflight” magazine ads.
This foray reveals AdwayCreative’s versatile prowess that extends far beyond conventional digital marketing.
Bridging Digital And Physical Realms.
At AdwayCreative, our expertise extends beyond digital marketing. We thrive in creating tangible connections that go beyond the digital realm.
Park&Fly Billboard.
While Park&Fly effectively reaches customers through online avenues like Google PPC, Google Business, and Social Media, there exists a unique challenge.
How do we seamlessly unite the digital engagement with the on-ground experience? We coined this connection a “solder”.
The Park&Fly Billboard – is a brainchild born from the need to create a tangible link between our digital efforts and the physical realm.
Our mission was simple yet powerful: design, print, and install a billboard fixture that not only captures attention but also serves as a beacon connecting online engagement with real-world interaction.
Here's Where The Story Gets Intriguing.
In the world of digital marketing, the art of customer attraction takes center stage. When these very customers step into the real world, they anticipate an exceptional encounter.
This scenario unfolded during our involvement with the Park & Fly project. As part of this journey, we delved into crafting a spectrum of promotional marvels, encompassing pens, jackets, aromatic air fresheners, and an array of other captivating elements.
The narrative of customer engagement extends beyond the virtual realm, and our tale with Park & Fly serves as a testament to this captivating blend of digital prowess and tangible allure.
Still Working With Park&Fly Sofia.
A testament to our unwavering commitment to excellence and meticulous attention to detail.
The project’s canvas stretched beyond the horizons of expectation, crafting remarkable outcomes that catapulted Park&Fly Sofia into the spotlight as a prominent name in the car parking domain near Sofia Airport.
