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Digital Marketing Agency AdwayCreative

OUR AWARD-WINNING PROCESS.

A roadmap from strategy to retention, tailored to fuel your online success.

Our Digital Marketing Process - AdwayCreative - Desktop

A marketing strategy maintains your company's focus and ensures it keeps its direction. 

The strategy includes a SWOT analysis of your brand, end goals and how they will be measured, your brand stance, the relevant marketing efforts and tactics, and additional and valuable pieces from the marketing puzzle.

The strategy needs to be flexible and adapt if and when necessary.

The effectiveness of a marketing plan depends on the presence of accurate and complete pieces of relevant marketing data.

Collecting this data is the underlying driver of marketing intelligence.

Without it, it's nearly impossible to determine your target audience's needs and wants, find out how they will discover your solution, or gain vital insights about your competition.

Once the exact focus, purpose, and necessary data are defined, it's time to develop a marketing plan outlining the marketing initiatives.

Next, all the pieces need to be integrated into a marketing process map, which will unify them into a comprehensive and organized structure capable of achieving your brand goals.

We can call it a roadmap that defines the direction to success.

The pre-distribution activities are essential for the successful launch of the marketing campaign.

The allocation of the necessary time to produce all required by the marketing plan and map components will ensure a properly coordinated and well-thought-out launch.

(Your plan could involve website development, video production, content writing, automation solutions, etc.)

It's time to get your message delivered.

The decision on which channels will be used, and most importantly, how they will be used, will depend on the already designed marketing process map.

Our approach uses industry-leading analytical and performance optimization tools to enhance existing capabilities across Meta, LinkedIn, Google, and other platforms.

Audience reaction to the promoted product/service is paramount in marketing.

To understand more about your audience (what they think, would prefer your product/service, etc.), the statistical data and its analysis become the key.

This insight lets us improve your marketing plan and process map by implementing data-based readjustments.

The data from the statistics empowers us to quickly and effectively improve the marketing plan and process map quality.

Then, we implement the required data-driven changes to improve performance further.

Failing to take the time to understand your audience means risking creating a product or service that isn't relevant to them and won't keep their attention.

The key to running a successful business lies in truly understanding your audience.

You can develop a product or service that meets their expectations by segmenting that audience into different groups and figuring out their specific needs.

"But if we execute the segmentation process on demand and correctly, should we continue to develop and improve our strategy to make our customers stay with us?"

Retention is important because attracting new customers costs much more than retaining current ones.

It can cost up to six times as much.

Every insight directly based on data acquired from actual customers in statistics, analytics, segmentation, responses, actions, and more is important.

It can transform the company's marketing strategy towards a new and better direction.

Our-Digital-Marketing-Process---AdwayCreative---Mobile

A marketing strategy maintains your company's focus and ensures it keeps its direction. 

The strategy includes a SWOT analysis of your brand, end goals and how they will be measured, your brand stance, the relevant marketing efforts and tactics, and additional and valuable pieces from the marketing puzzle.

The strategy needs to be flexible and adapt if and when necessary.

The effectiveness of a marketing plan depends on the presence of accurate and complete pieces of relevant marketing data.

Collecting this data is the underlying driver of marketing intelligence.

Once the exact focus, purpose, and necessary data are defined, it's time to develop a marketing plan outlining the marketing initiatives.

Next, all the pieces need to be integrated into a marketing process map, which will unify them into a comprehensive and organized structure capable of achieving your brand goals.

The pre-distribution activities are essential for the successful launch of the marketing campaign.

(Your plan could involve website development, video production, content writing, automation solutions, etc.)

It's time to get your message delivered.

The decision on which channels will be used, and most importantly, how they will be used, will depend on the already designed marketing process map.

Audience reaction to the promoted product/service is paramount in marketing.

To understand more about your audience (what they think, would prefer your product/service, etc.), the statistical data and its analysis become the key.

The data from the statistics empowers us to quickly and effectively improve the marketing plan and process map quality.

The key to running a successful business lies in truly understanding your audience.

You can develop a product or service that meets their expectations by segmenting that audience into different groups and figuring out their specific needs.

"But if we execute the segmentation process on demand and correctly, should we continue to develop and improve our strategy to make our customers stay with us?"

Retention is important because attracting new customers costs much more than retaining current ones.

It can cost up to six times as much.

Every insight directly based on data acquired from actual customers in statistics, analytics, segmentation, responses, actions, and more is important.

It can transform the company's marketing strategy towards a new and better direction.