OUR AWARD-WINNING PROCESS.
Discover our in-depth Digital Marketing Process Map, a roadmap From strategy to Retention, tailored to fuel your online success.
A marketing strategy maintains your company's focus and ensures it keeps its direction.
The strategy includes a SWOT analysis of your brand, end goals and how they will be measured, your brand stance, the relevant marketing efforts and tactics, and additional and valuable pieces from the marketing puzzle.
The strategy needs to be flexible and adapt if and when necessary.
The effectiveness of a marketing plan depends on the presence of accurate and complete pieces of relevant marketing data.
Collecting this data is the underlying driver of marketing intelligence.
Without it, it's nearly impossible to determine your target audience's needs and wants, find out how they will discover your solution, or gain vital insights about your competition.
Once the exact focus, purpose, and necessary data are defined, it's time to develop a marketing plan outlining the marketing initiatives.
Next, all the pieces need to be integrated into a marketing process map, which will unify them into a comprehensive and organized structure capable of achieving your brand goals.
We can call it a roadmap that defines the direction to success.
The pre-distribution activities are essential for the successful launch of the marketing campaign.
The allocation of the necessary time to produce all required by the marketing plan and map components will ensure a properly coordinated and well-thought-out launch.
(Your plan could involve website development, video production, content writing, automation solutions, etc.)
It's time to get your message delivered.
The decision on which channels will be used, and most importantly, how they will be used, will depend on the already designed marketing process map.
Our approach uses industry-leading analytical and performance optimization tools to enhance existing capabilities across Meta, LinkedIn, Google, and other platforms.
Audience reaction to the promoted product/service is paramount in marketing.
To understand more about your audience (what they think, would prefer your product/service, etc.), the statistical data and its analysis become the key.
This insight lets us improve your marketing plan and process map by implementing data-based readjustments.
The data from the statistics empowers us to quickly and effectively improve the marketing plan and process map quality.
Then, we implement the required data-driven changes to improve performance further.
Failing to take the time to understand your audience means risking creating a product or service that isn't relevant to them and won't keep their attention.
The key to running a successful business lies in truly understanding your audience.
You can develop a product or service that meets their expectations by segmenting that audience into different groups and figuring out their specific needs.
"But if we execute the segmentation process on demand and correctly, should we continue to develop and improve our strategy to make our customers stay with us?"
Retention is important because attracting new customers costs much more than retaining current ones.
It can cost up to six times as much.
Every insight directly based on data acquired from actual customers in statistics, analytics, segmentation, responses, actions, and more is important.
It can transform the company's marketing strategy towards a new and better direction.
A marketing strategy maintains your company's focus and ensures it keeps its direction.
The strategy includes a SWOT analysis of your brand, end goals and how they will be measured, your brand stance, the relevant marketing efforts and tactics, and additional and valuable pieces from the marketing puzzle.
The strategy needs to be flexible and adapt if and when necessary.
The effectiveness of a marketing plan depends on the presence of accurate and complete pieces of relevant marketing data.
Collecting this data is the underlying driver of marketing intelligence.
Once the exact focus, purpose, and necessary data are defined, it's time to develop a marketing plan outlining the marketing initiatives.
Next, all the pieces need to be integrated into a marketing process map, which will unify them into a comprehensive and organized structure capable of achieving your brand goals.
The pre-distribution activities are essential for the successful launch of the marketing campaign.
(Your plan could involve website development, video production, content writing, automation solutions, etc.)
It's time to get your message delivered.
The decision on which channels will be used, and most importantly, how they will be used, will depend on the already designed marketing process map.
Audience reaction to the promoted product/service is paramount in marketing.
To understand more about your audience (what they think, would prefer your product/service, etc.), the statistical data and its analysis become the key.
The data from the statistics empowers us to quickly and effectively improve the marketing plan and process map quality.
The key to running a successful business lies in truly understanding your audience.
You can develop a product or service that meets their expectations by segmenting that audience into different groups and figuring out their specific needs.
"But if we execute the segmentation process on demand and correctly, should we continue to develop and improve our strategy to make our customers stay with us?"
Retention is important because attracting new customers costs much more than retaining current ones.
It can cost up to six times as much.
Every insight directly based on data acquired from actual customers in statistics, analytics, segmentation, responses, actions, and more is important.
It can transform the company's marketing strategy towards a new and better direction.
1. MARKETING STRATEGY
Embarking on our journey to success starts with crafting a robust marketing strategy. This cornerstone step ensures that your company stays on course and maintains a clear focus.
As noted by Hawkins (2001), a solid digital marketing strategy entails finding the right blend of tactics to captivate your target audience and drive up sales.[1]
It’s the foundation upon which we build, providing direction, setting goals, and charting the path for all subsequent marketing endeavors.
2. STRATEGIC INTELLIGENCE
Next comes the gathering of strategic intelligence. Effective marketing hinges on having precise, pertinent data about your audience, competitors, and market dynamics.
Adrian Micu and Nicoleta Cristache emphasize that strategic intelligence equips businesses with deep insights into their audience, enabling them to spot trends, refine strategies, assess competitors, and base decisions on solid data.[2]
This step lays the groundwork for informed decision-making throughout the process.
3. PLANNING AND MAPPING
Once the objectives are clear and the data is in hand, we move to plotting out a detailed marketing plan and integrating it into a comprehensive process map.
Paul F. Anderson explain that this plan serves as a blueprint, detailing how businesses leverage digital channels, platforms, and technologies to achieve their marketing objectives.[3]
It’s the glue that binds all components into a cohesive structure, primed for achieving your brand’s aspirations.
4. PRE-DISTRIBUTION ACTIVITIES
The spotlight now shines on pre-distribution activities, such as website development, content creation, and implementing automation solutions. These groundwork tasks are pivotal for a successful campaign launch.
As Parinaz Khazaee stress, meticulous planning and preparation of the marketing components lay the groundwork for digital marketing triumphs.[4]
Investing ample time and resources in this phase sets the stage for a seamless and impactful launch.
5. DISTRIBUTION ACTIVITIES
With the groundwork laid, it’s time to spread your marketing message through chosen advertising channels, as outlined in your process map.
According to Aaron Agius, effective distribution in digital marketing entails selecting the right channels and optimizing campaigns for maximum audience reach.[5]
This step is instrumental in delivering your message to the intended audience and maximizing engagement and outreach.
6. STATISTIC AND ANALYSIS
The sixth step involves gathering and analyzing statistical data to gauge your audience’s response to your offerings.
As Daniel Martin assert, statistical analysis in digital marketing enables precise measurement of campaign effectiveness, empowering businesses to track key performance indicators (KPIs).[6]
This phase is crucial for garnering insights, making data-driven marketing improvements, and fine-tuning your marketing strategy.
7. DATA-DRIVEN OPTIMIZATIONS
Leveraging insights gleaned from statistical analysis, the seventh step focuses on swift and effective enhancements to your marketing strategy.
According to Mark Koester, data-driven optimizations in digital marketing utilize analytics, experimentation, and performance analysis to make informed decisions regarding budgets, channels, content, and optimization strategies.[7]
This iterative process ensures that your marketing endeavors remain agile and responsive to evolving audience preferences.
8. AUDIENCE SEGMENTATION
Next, it’s all about understanding your audience and segmenting them based on their unique needs and characteristics.
As Anete Jodzevica explain, audience segmentation in digital marketing unveils demographics, preferences, pain points, and behaviors, facilitating highly targeted and personalized campaigns.[8]
This step is pivotal for tailoring products, services, and marketing messages that resonate with each segment.
9. CUSTOMER RETENTION
The ninth step underscores the significance of customer retention and devising strategies to keep your clientele engaged.
According to Olivia Deng at HubSpot, fostering relationships and trust through regular communication enhances connections, boosts brand confidence, and improves retention rates in digital marketing.[9]
This phase is crucial as retaining existing customers proves more cost-effective than acquiring new ones.
10. DATA-DRIVEN STRATEGY ENHANCEMENTS
Finally, continuous analysis of customer data informs iterative enhancements to optimize your marketing strategy.
As GGI Insights stress, data-driven strategy enhancements in digital marketing entail continuous analysis and informed improvements to drive long-term business success.[10]
This ongoing process ensures that your marketing strategy remains dynamic and responsive to the ever-evolving digital landscape.
